Money Matters Pt 1

 BCA Animal Zoo 

What we as a group could base the creative services on;

• appealing character illustrations 
• stand alone imagery 
• literature 
• advertising 
• social/website 
• maps
• banners 

We have to create 21 full colour illustrations of animals that have appeal. 

Key: 

• Teams response 
• values and experience 
• proposition and creative outcome 

Our idea is to create something fun and educational for the young people who go to college at the BCA Animal Zoo. But we also wanted to create something that was intriguing for family and friends who are visiting too. Although we are primarily targeting people who are in the bracket of 16-20 we want the experience of the zoo to be appealing to everyone. 

Inspired by TopTrumps we decided to create an educational collection of cards. Each with an illustration of one of the 21 animals and each of them have specific characteristics for example we'd do Pros, Cons and then a rare fact. The illustration of the card will also be on the outside of the enclosure so that connects both the collectable card with the animal in the zoo. 

As we rounded up our rates to £15 an hour we decided to work out the amount of hours it would take us to create a detailed illustration of each animal and include the research time and amendments. 

So as a group we decided it would take us 8 hours to research the zoo and animals. The creative hours we would spend on it would be 105 (5 hours per illustration). So the total of hours would be 113 and multiplied by our rate would be £1695 each and £5085 altogether. 

If they wanted to use our work on their website and for promotional items for a year they would have to pay us £3390 each and £10,170 altogether. 

If they wanted to make amendments, we work it out by the amount of hours we spend on it and will only allow 2 amendments. If they would like more we would have to negotiate.